Privacy Policy

Effective Date: July 4, 2025

This Privacy Policy explains how Digital Emigre Ltd (trading as Emigre Systems, “we”, “us”, or “our”) collects, uses, and protects your personal information when you use our website https://emigre.ai (“Website”).

By using the Website, you agree to the terms of this Privacy Policy.

1. Who We Are

Digital Emigre Ltd is a company registered in the United Kingdom, located at: 71-75 Shelton Street, London, Greater London, WC2H 9JQ.

We trade under the name Emigre Systems and serve clients across the UK and the European Union.

For privacy-related inquiries, you can contact us at: hello@emigre.ai

2. What Data We Collect

We collect the following types of personal data when you interact with our Website:

  • Contact Information: When you complete a form, download a lead magnet, or request more information (e.g. name, email address).
  • Analytics Data: Usage and interaction data collected via Google Analytics or other similar tools (e.g. IP address, device type, pages visited).
  • Communication Data: If you contact us via email or form submission, we may retain your message and contact details.
  • Technical Data: Browser type, referring site, date/time of access, and similar metadata.

3. How We Use Your Data

We use your data to:

  • Respond to your enquiries or provide requested resources
  • Send you occasional updates or marketing emails (if opted-in)
  • Improve our website, content, and user experience
  • Comply with legal and regulatory obligations

We do not sell or rent your personal data to third parties.

4. Legal Bases for Processing

Under the UK and EU GDPR, we rely on the following legal grounds:

  • Consent – when you provide information via a form or opt in to receive emails
  • Contractual necessity – to deliver services or pre-contractual information
  • Legitimate interests – to improve the Website and understand usage patterns
  • Legal obligations – to comply with applicable laws and regulations

5. Third-Party Services

We may share your data with trusted third parties that help us operate the Website and deliver services, such as:

  • Website hosting platforms
  • Analytics providers (e.g. Google Analytics)
  • CRM or email platforms (e.g. ConvertKit, MailerLite)
  • Payment processors (e.g. Stripe)

All third parties are required to comply with GDPR or equivalent standards.

6. International Transfers

If any data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal or reporting requirements.

8. Your Rights

Under the UK and EU GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the ICO or relevant supervisory authority

To exercise these rights, email hello@emigre.ai

9. Cookies

We use cookies and similar technologies to enhance your experience and collect usage data. See our Cookie Policy for more details.

10. Data Security

We implement appropriate technical and organisational measures to safeguard your data. However, no method of transmission over the internet is 100% secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Us

For any questions about this policy or your data, please contact: hello@emigre.ai