The Problem
Layer1 is an innovative fintech startup offering financial management tools that simplify complex processes for both businesses and individuals.
As a newly launched product, Layer1 faced the challenge of quickly establishing visibility and generating qualified leads in a crowded market. Their blog consisted mostly of repurposed LinkedIn posts that weren’t optimised for search engines, resulting in minimal organic traffic and lead generation. They needed a content strategy that could deliver results fast without requiring a large marketing team.
What We Built Together
We developed a bottom-of-funnel content production system that automated the most time-consuming aspects of SEO content creation while maintaining their unique voice and expertise.
The system combined Claude’s natural language capabilities with Make.com’s workflow automation to create a seamless content development pipeline. Here’s how it worked:
First, we built a keyword research integration that automatically identified high-conversion fintech terms with reasonable competition metrics. This fed into a content brief generator that created comprehensive outlines tailored to Layer1’s specific offerings and target audience.
Each brief included suggested headers, key points to cover, competitor analysis, and specific calls-to-action aligned with their sales funnel. The system also automatically researched and suggested current statistics and regulatory information relevant to each topic.
We faced an interesting challenge with fintech terminology – balancing search-friendly language with technical accuracy. Our solution was to create a custom glossary within the system that suggested alternative phrasings for complex concepts while preserving their essential meaning.
The briefs were delivered in a writer-friendly format that Layer1’s subject matter experts could easily work with, allowing them to focus on adding value rather than worrying about SEO fundamentals.
The Outcome
The results came quickly – qualified inbound traffic grew steadily week after week, reaching 1,190 unique visitors within just the first two months of launch. More importantly, these visitors were highly targeted prospects at the decision stage of their buying journey.
Beyond the immediate traffic gains, Layer1 now possessed a scalable system for creating as much bottom-of-funnel content as they needed. With SEO best practices baked into the automation, they avoided the considerable expense of hiring an ongoing SEO agency while maintaining complete control over their content.
“Emigre Systems created a streamlined automation that produces remarkably polished SEO content. The system they developed saves me countless hours while maintaining the quality and attention to detail that our industry demands.” – Nicki Cho, Head of Content
Looking to establish a content strategy that generates qualified leads from day one? Reach out to discuss how a custom AI content system could work for your specific business needs.